The Melbourne Fashion Festival is an iconic event in the Australian fashion and beauty calendar. Our client, L’Oréal Paris, has been a major sponsor of this high profile event for many years. On each occasion we have been entrusted to maximize their exposure through fresh thinking and on-brand creative. From promotional collateral, to large format signage, to even the interior design of the layout for the much-visited L’Oréal Paris Powder Room, the scope of the project is broad yet must be delivered with cohesiveness. We take the master brief and deliver a holistic solution that is reflective of the brand’s status in the fashion and beauty industry.