As one of Australia’s leading cosmetic brands L’Oréal Paris hosts many high profile events. True Characters is entrusted with creating the invitations for these events. Whilst a lot of brands now use online invitations there are certain events where L’Oréal Paris demands the premium, tactile and ultimately irresistible alternative of printed invitations. We experiment with stocks and textures, foils, die-cuts and new printing techniques to achieve an unforgettable result. Every time.