The Australian Gastro Intestinal Research Foundation (AGIRF) needed to generate more funding, so they could continue to pursue their world-leading research. However they had no brand or communication materials to promote their cause to potential donors. Being a charity, our challenge was to develop something cost effective, while capturing the authentic spirit of the foundation. We started with developing a logo, which featured a modern graphic device; an interpretation of the human gastro intestinal system. From this brand platform, we then created a corporate brochure with an overview of AGIRF and its research team, business stationery and their website. Overall, the bold graphic-led personality, gave the brand a unique voice that paid respect to the charity’s research and its future aspirations.