The world’s first oil-based (not ammonia-based) home hair colour product is Garnier’s Olia. Being a revolutionary product, Garnier needed to explain the features and benefits clearly to consumers to engage them and encourage trial. Therefore video was chosen as a key medium, perfect for showcasing Olia’s unique qualities such as vibrant and lasting colour and delicate floral fragrances. From a landscape visual, we recreated the Olia video to suit Big W’s in-store media which was required in portrait format. With a tight turnaround, Garnier trusted us to ensure the video was on brand, on message and delivered on time.