Our client L’Oréal Paris had an opportunity to promote its men’s skincare range, Men Expert, through sponsorship at the prestigious Melbourne Grand Prix. Our objective as the design partner was to support the event partner’s vision to create an inviting Men Expert ‘lounge’, so male race-goer’s could take a break from the big race crowds and feel a little man-pampered. We created the designs for the exterior and interior signage and the event collateral. The space maximised brand visibility, leveraging vibrant orange, while creating a welcoming atmosphere with lounges, product displays and TV coverage of the race. Guests enjoyed a complimentary treatment by a skin care specialist before stepping out trackside looking fresh and feeling invigorated.