Carman’s Fine Foods is a treasured Australian brand, with a distinctive and authentic personality. Their e-newsletter, ‘Muesletter’ needed to better capture the essence of the Carman’s brand. To achieve this objective True Characters created a seasonal suite of templates and enhanced the newsletter composition to showcase their regular features. The more visually engaging layout leverages Carman’s ‘real food made with real passion’. Publicity of the new look Muesletter included complementary graphics in Carman’s Facebook newsfeed, encouraging cross channel interaction. We manage the design, deployment and subscriber database for every issue working closely with the Carman’s team to optimize the effectiveness of this important media channel.