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Our Challenge – Roll-out Essie’s point of sale collateral across Australia’s leading retailers.

When you think of amazing nail colour, you think of Essie Weingarten and her much adored brand Essie. Our design team were tasked with the roll out all of Essie’s point of sale collateral for the Australian market, which meant tailoring formats for up to 10 specific retail partners, including Priceline and Myer. Having a thorough understanding of Essie’s brand guidelines and how to use their global assets, we were able to create a consistent brand experience for customers across all touchpoints, while still maintaining strict formatting standards from each of the retailers. Our collateral perfectly captures Essie’s self-proclaimed obsession with colour and exudes the brand’s personality.

We’d love your next project to also be ours. Call us on +61 3 9598 8299.