In 2010, Garnier wanted to take its philosophy of natural, healthy beauty to the world-renowned Melbourne International Flower and Garden Show. A ‘natural fit’ for both brands, our event strategy was to create a dome-inspired ‘Garnier World’ to communicate a strong environmental message, promote a celebration of a healthy lifestyle and offer festival goers a positive beauty experience. Using imagery from nature, and environmental-themed graphics we designed promotional displays, wayfinding and an engaging customer experience all under the ‘Garnier World’ green dome which harmonized beautifully within its surroundings. By successfully communicating Garnier’s authentic connection with nature, we encouraged product trial and reinforced the natural positioning of the brand. The stand was a huge success exceeding projected visitation numbers.