The initial brief for True Characters was to establish a name and brand identity for an invitation-only series of networking events; intimate evenings of creativity, inspiration and higher thought that would inform, entertain and delight. The Illuminate brand is singular, simple and timeless. It has a sophisticated and contemporary edge that, like its name suggests a ‘higher’ experience. We create collateral to support the events – from exclusive invitations, (print and digital), responsive teaser eDMs, sourcing giveaways and prizes as well as producing animated presentations. We make sure the ‘luminaries’ are engaged before, during and after the event with enticing branded collateral and compelling messaging.