The ISAF Sailing World Cup features over 2000 of the world’s leading sailors competing to be the best. True Characters branded the Melbourne series of this world-class event in 2012, 2013 (currently working on 2014). We create their marketing and event collateral in the lead up to and during the event, spanning 8 days each December. From the design of the annual prospectus to attract sponsorship dollars, edms & digital banners through to moving billboards, sponsorship signage and pull-up banners. We develop on site directional signage, event programs, menus as well as team and guest lanyards. As brand custodians we ensure all printed and digital communication maintains brand consistency and audience engagement.