For our client, L’Oréal Paris, we work on the design, artwork and production co-ordination of their packaging. This covers an impressive lineup of products. Our challenge often involves the adaption of global assets to Australian packaging formats. True Characters also originate packaging designs for L’Oréal Paris. Collaborating closely with our client to maximise brand engagement and cut through in store. We work closely with L’Oréal Paris’ production partner to ensure the end product meets objectives and maximise sales potential.