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Our Challenge – Create a Planogram for merchandisers to enhance both brand and products.

Across many categories, unclear navigation of product displays is a purchase barrier for Australian shoppers. Planning a consistent customer experience to ensure products can be easily seen and found is critical and also a highly specialist skill. We develop and design Maybelline NY’s planograms to assist the marketing team and in-store merchandisers to achieve the ideal layout for hundreds of skus. This ensures as a whole, the display creates the right brand impression for customers, meets the needs of the retailers, and also allows each product an opportunity to shine and be easily identified and ultimately purchased.

Phone us today on +61 3 9598 8299 to find out more. We’d love our next project to be yours.