Research had identified that one of the most significant barriers for improving workplace safety in the supply chain industry was that workers hesitated to speak up for fear it would negatively impact their job. In partnership with WorkSafe Victoria, the Supply Chain Industry Safety Alliance asked us to develop their first ever campaign to address this issue. Our solution was a series of posters themed ‘It’s OK to speak up about safety’. Featuring imagery of workers sharing their personal ‘safety’ stories, the call to action was to speak up to your line manager/safety officer (cleverly left blank to leave room for an actual name), helping build a more confident connection with workers. Many of the Alliance’s member logos were also placed on the poster to show their united commitment to safety.