The second leg of the 2013 ISAF Sailing World Cup, was hosted at Sandringham Yacht Club, Melbourne. This prestigious event features over 2000 of the world’s leading sailors, representing 75 nations, all competing to be the best-of-the-best. For our client, Yachting Victoria, this was the second year we branded this prestigious global event. Strategically it was integral that we took the brand to market with a consistent voice across multiple digital channels such as online banners, edms, e-invitations and web mastheads. With the digital environment firmly in mind, our collateral featured a dynamic combination of ocean aquas and vibrant oranges, delivered in geometric angular shapes that leap off the screen. Our brand captured the energy and competitive spirit of the race and the precision of the world’s best sailors.