True Characters is a privately-owned, strategy-led creative agency based in Melbourne. For over 27 years, we’ve partnered with our clients across the FMCG, Healthcare and Corporate sectors to deliver compelling branded communication that has informed, surprised, engaged and motivated customers into action.
Leveraging a brand’s true character and taking it to market effectively is our passion.
Our team of down-to-earth, friendly people have incredible tenacity, know-how and commitment to make things happen. We love the challenge of a new brief; starting with being good listeners we uncover the key issues, delve into customer insights, explore what will resonate, what will work and how best we can deliver effective communications that engage and motivate the target audience. This attitude is apparent for every one of our projects, whether it’s the 100th for our client, or the very first.